That’s why we have created you a guide of the very best features that your online shop will need in order to maximise user experience and sale conversion rates….
Product Descriptions
This is your chance to give an in-depth description of your product, so you can give your customers as much or as little information that they want to know. Because you are an expert in your services, use this opportunity to let your customers know! Let them know that you are the go to person for the products that they need.
What’s more the customer cannot see the product in the same way that they could in a physical store, so it’s important that you provide as much information as possible, consider it a way of answering questions before they are asked. What would the product be used for? What is the sizes, colours or dimensions? Maybe explain a little about delivery.
By adding descriptions onto your product pages, you can feed search engines such as Google with really valuable bits of information a little bit at a time, which ultimately will only benefit your website! BUT it’s really important that descriptions are not duplicated into other product listings if possible, as this can impact the SEO of your site.
Images
Did you know that people remember 80% of what they see and only 20% of what they read? So it’s really important that you present your products in the very best light. That little extra sprinkle of quality can make the difference between customer adding to the basket or clicking off the site, so make sure you don’t fall at the last hurdle.
A first impression can be a lasting one, so ensure that you invest time into getting eye-catching, high quality images of your products. Again, your customer cannot see your products like they could in a physical shop, so make sure that your product images cover all angles. A good way of connecting your customer to the product is by displaying it in situ, so they can view it in context and simultaneously give an idea about the size and proportions.
Business Testimonials
Ask previous customer’s to leave feedback and engage with you, this is an instant endorsement for any potential shoppers to your online site. It will help to strengthen your brand and credibility, consider it word of mouth in digital form – a clever tool for all businesses large and small!
Discount Codes
This is another great way of discovering how your customers are finding you! By creating specific discount codes for each platform you can determine the most effective ways to reach your customers and you can really start explore the best ways to communicate with your customers on the platforms that they are finding you on.
So, you could set up an exclusive code for your Facebook audience, one for your newsletter readers and one for your blog readers. Not only is this letting your customers shop happy with exclusive discounts, but you can connect the dots between your advertising platforms and your customers and measure the most successful outlets.
It’s a clever and cost effective way to measure the success of your advertising resources. What’s more you can tailor your advertising methods and convert them into sale simultaneously!
Keep in touch with your customers
Keeping in touch with your punters is a brilliant way of learning, it’s always great to hear feedback and establish a way in which you can change or improve your processes and services – if any at all!
What’s more by establishing a relationship you will build trust with your customer base, giving your company a greater chance of meeting returning clients! Why not set up a newsletter so you can keep your customers up to date with the latest news, products and offers? Or invite your customers to connect with you on your business’ social media pages?
Analytics
Studying your site’s analytics is a great way to really understand your customers and their shopping habits. You can measure the success of your products and determine your best sellers, the time of day that your online shop is most successful and where in the world your punters are from!
What’s great about analytics is that the stats can tell you everything you need to know and you can tailor the stats to find out all the information that you need!
Mobile Friendly and Responsive
It is crucial to have a mobile friendly site, so your customers can reach your products wherever they are, at anytime. At Web.com we have a team of talented web designers creating and building responsive eCommerce sites for clients the length and breadth of the UK!