That’s why we’ve collected 42 (count ‘em!) of the best blog post ideas for your company. Ideal for small businesses, these ideas will all help to attract potential customers and allow you to develop a reliable online brand.
1. Introduce Yourself
When it comes to blogging, personality is everything. Build staff profiles by interviewing your team or having somebody interview you.
2. Behind the Scenes
Once you’ve introduced yourself, introduce your business. A tour of your workplace, with photos and videos included, will show how open you are.
3. A Day in the Life
Interview a team member about what a working day entails in their particular role. Like staff profiles, this kind of blog post puts a human face on your company.
4. How Do You Do It?
Whatever your business is, it pays to be approachable. Pick a certain aspect or concept relevant to your company and explain it with a brief, informative post.
5. How 2…
On the other hand, some blog visitors will be looking for a more detailed guide to certain parts of your business. Guide the reader towards a solution with a more comprehensive how-to post.
6. What’s Going On?
Your readers will expect you to update them about what’s happening at your business. Share the news from behind the scenes, including any recent events and promotions.
7. Frequently Asked Questions
Create an FAQ page and update it regularly with any new questions you’ve received. In an increasingly connected age, it’s important to show how responsive you are.
8. Questions That Customers Should Ask
Furthermore, a post about the questions your customers should ask is a great way to build trust. A handy checklist of the queries we often forget will be invaluable to your readers.
9. Useful Resources
Direct your customers to relevant resources you’ve found online. Keep your customers in the loop by compiling a list of where to find useful information and ideas.
10. People to Follow
Make a list of people in your industry that your customers should be following. Recommending interesting social media accounts and blogs may even earn you a few recommendations of your own.
11. Success Stories!
With the customer’s permission, use a positive testimonial to create great copy. Success stories show the quality of your services and can also be used to generate further feedback.
12. Learn from Your Mistakes
The ability to learn from your mistakes can be just as valuable. Writing about any previous blunders and how your company has learned from them is a great way to move forward.
13. Case Studies
Imagine a situation that your customer may find themselves in and explain how your company will provide a solution, using examples of previous experiences with customers.
14. The Week That Was
Create a weekly round-up feature to motivate you to update regularly. This round-up can summarise posts from earlier in the week and even include useful links you’ve found on other sites.
15. Breaking News!
64% of adults in the UK get their news online. Set up search engine alerts for stories relevant to your business and your customers and generate traffic by writing about them.
16. Point of View
Let your readers know what you think about a certain issue with an opinion piece. As with current affairs posts, speak to what your customers are talking about and they’ll talk about you too.
17. Customer Survey
Gather market research by writing about a customer survey and solicit for readers to participate. This is easy to set up through free sites like Survey Monkey, or on your Facebook business page.
18. Our Survey Says!
Once you receive the results of your survey, make sure you publish the results and explain what they mean. Your readers will be interested to see how their input was counted!
19. Any Questions?
If there’s something you’d like to know about your customers, why not just ask? Choose a conversation starter related to your services and let your readers generate content. A lively comment thread is a great way to attract repeat impressions.
20. Write Your Own Reviews
Many bloggers are reviewers too. While you don’t need to blow your own trumpet and review your own services, your readers will enjoy finding out about relevant products and services, such as books about your industry.
21. Videos and Podcasts
Use your blog to launch a video channel or an audio podcast. These methods are increasingly popular with web users and offer your customers a range of options with which they can engage.
22. Infographics
Pack a lot of facts about your business and your industry into an easily shareable visual format and retweets are sure to follow.
23. Look to the Future
Give your customers a reason to keep coming back to your blog by telling them what’s next for your business and keeping them updated as your future plans progress.
24. Industry Trends
Your customers are looking for businesses backed by knowledge and experience. Show your expertise by writing about current trends in your industry.
25. What’s Next?
As an informed figure in your industry, you probably have opinions about forthcoming trends and developments. Predict what will happen in the future and discuss your ideas.
26. Conference Reports
Have you been to a conference recently? Report back to your customers by blogging about any new ideas you’ve had or interesting people you networked with along the way.
27. Series Features
When a short explanation won’t do, create a series of blog posts on a single subject. Engage your casual readers and convert them into subscribers and customers with content that brings them back time and again.
28. Mythbusting
Every industry has common misconceptions. Expose and debunk any popular myths and lies relevant to your business and prove that your company is honest and reliable.
29. Promote New Products
When you have a new product or service, introduce it with a blog post. Keep your audience updated over time and you’re guaranteed to see more interest in your business.
30. Comparing Your Products
Whether you want to show the value of your affordable products and services or emphasise the advantages of choosing a more premium option, comparing your products will provide your customers with the ability to make an informed decision.
31. Tips and Tricks
Is there some way that your customer can get more out of your products and services? Appeal to your customers by revealing unique tips and tricks that they will find useful.
32. What Makes You Different?
Pinpoint the benefits you have over your competitors. Whether it’s your unique vision or a distinctive service or product, highlight what it is that makes you stand out.
33. Keywords
What keywords are already bringing customers to your site? Be sure to use your analytics data to inspire new content and keep bringing in the visitors.
34. Celebrity Interviews
Reach out to a famous or prominent figure who has something interesting to say about your industry for a Q&A session. You may be surprised by who will say yes!
35. Guest Posts
Grow your audience by asking if other prominent influencers in your field would be interested in contributing a post to your blog. Or, alternatively, interview a number of influencers and collect their answers in a post on that subject.
36. Write about Other Blogs
Identify currently popular posts by bloggers in your area of expertise and create a post that references it and contributes something new to the conversation. Be sure to link back to the original post and let the original blogger know about it.
37. Reader Rewards
Reward your loyal readers with exclusive events and promotions. Maybe you could create a “customer of the month” award or create a competition that readers can enter.
38. Charity Work
What does your business give back? Let your customers know if you or your colleagues have done any charity work. Whether someone is running a marathon or you’re having an office raffle, write about your experience and champion a good cause while you’re at it.
39. Inspirational Posts
Tell your customers about what motivates you. Include inspirational quotes and stories from others you admired in the industry and write about your own experiences.
40. Company Milestones
Be proud of your business achievements and write about the most important developments, from your origin story to your most recent successes.
41. Enjoy What You Do
Show your passion for your work with a post about the things you enjoy the most in your line of work. It doesn’t have to be a success story, just tell your customers what a good time you’re having.
42. Bye Bye!
If you’re planning to be inactive for a while, then let your readers know with a goodbye post keeps your readers informed. When you return, you’ll be able to write about your experiences too!