How to Grow Your Social Media Following

Having high-quality social media channels for your business is vital in 2019. More people than ever before are on social media and businesses that aren’t keeping up and missing out on all of the passing traffic. Facebook currently has more than two billion active users, followed by YouTube’s 1 billion, Instagram’s 800 million, and Twitter’s 317 million users. These are huge markets for you to explore, and throughout this blog, we’ll offer advice on capturing new customers and expanding your following.

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Make the Most of Micro-Moments

Meeting with laptops and tablets

While everyone seems to constantly be on their phones, recent research seems to suggest that we’re actually using them less. We now use our phones, tablets, and Internet-enabled devices to access information in a specific way, rather than spending hours scrolling through general, monotonous content. These intent-driven searches are known as micro-moments. These searches are typically fuelled by questions we don’t have the answer to, and we believe that your business could benefit from these moments. If people are asking how to file their taxes properly, and you’re an accountant, you have a chance to market yourself effectively in their SERPs.

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Is Your Social Media Marketing Scaring Customers Away?

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Ghouls, ghosts and goblins aren’t the only things scaring your customers this Halloween. A study of more than 1,000 Facebook, Twitter and Instagram users says your social media marketing could be frightening customers away, too. The survey asked social media users why they follow and unfollow brands on social media. Here’s what they found and the takeaway for your social media marketing. A whopping 86 percent of social media users choose to follow brands on social—and they’re not just in it for the promotions. About three-fourths say they start following brands simply because they’re interested in their products or services. However…

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How to Use Hashtags for Your Business

coffee and phone on twitter

Hashtags have become a vital tool in how a business markets themselves on social media, helping to increase your exposure and reach beyond your network. Hashtags are used like keywords, allowing users to search topics and engage in conversation. The engagement that hashtags create is incredibly important, with statistics showing tweets that include hashtags receive two times their typical engagement. However, hashtags require more work than sticking a number symbol in front of words. Research into keywords is important to make sure you choose ones that will best relate to your business and bring the desired success. Here are some ways to utilise hashtags to the advantage of your social media strategy.

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OK, How Do I Optimise My Content for Voice Search

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Voice searching has become more popular alongside exciting advances in the capabilities of speech-to-text technology. Programs are now able to recognise spoken search queries and return search results accordingly. It’s estimated that by 2020, half of all searches will be voice searches. It’s time to prepare for the next leap forward in SEO by creating content that is optimised for people who search using Alexa, Siri, or their digital personal assistant of choice.

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Why You Need to Audit Your Content

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Part of a great content strategy is evaluating what you already have, rather than just charging forward onto the next thing. If you’re putting all this effort into building a repository of content, it’s important to explore and understand how that content is performing for you.

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