Customer Acquisition
Increase engagement on your Facebook business page
A lot of people have noticed a dip in likes, shares and comments on their business pages in 2018. As much as this may be a little disheartening, it’s not the end of your social exposure.
Facebook has made a promise to its users to create a more personalised, family-friendly platform that prioritises posts from relatives, friends and loved ones. After all, who wants to be spammed with ads and never get to hear from the people who matter the most?
Read MoreStay in control of your businesses online presence
Any SEO (search engine optimisation) strategy can be separated in to two different, major sections:
On page SEO: This includes many aspects of data on your site including but not limited to: Page titles, page descriptions, URL extensions and on page content of your website.
Off page SEO: This includes the data that can be found on third party websites about you including company name, address, phone number and on page content i.e. business descriptions etc.
Read MoreHow to detect a spam/virus email
Spam email is something which we all receive, most days, and can’t really avoid or stop it. Determining what is and isn’t spam is sometimes difficult, so I’ve put together a very simple guide to help the non-spam spotters amongst you.
Below explains what you can look at to make sure that you don’t interact with an email which isn’t legitimate.
Read MorePerformance anxiety? Don’t search for your own advert!
But, WHY shouldn’t I look for my ad on Google? It’s MY advert.
As digital marketing specialists we often see similar patterns with our customers.
One of the biggest things we see with paid Google ads (PPC) is that clients want to search for their ad to see what it looks like, where it appears, which page it is on and to see the text used (and just to know that it’s on relevant search engines).
Read MoreWhen less is more; how to construct the perfect post (and save yourself some time)
It can be frustrating trying to work out how to construct the perfect post.
Finding the balance between what you want to tell people and telling them what they need to know can lead to overloading on text.
Ideally, all you need to have for the copy is a summary of the product you’re pushing and a short, punchy call to action. If it takes you longer than 5-10 seconds to skim over, then you’re probably going to lose the attention of your audience.
Read MoreWhat Does the End of Google+ Mean for You?
So, as you may or may not be aware, Google is shutting down Google+, its social media platform in April 2019.
Read More10 steps to spring cleaning your business
We spring clean our homes, so why not do the same for our businesses? If you’re feeling energised by the warmer weather, here are 10 spring cleaning ideas to give your small business a fresh start.
Read MoreApple Mac vs Windows
The debate over which PC platform is best, Mac or Windows, has waged for years with both sides equally passionate about which operating system reigns supreme. While there’s no single answer for every user, you can find a computer with the right characteristics to meet your computing needs. Here’s the low-down on the match up between Mac and Windows. I personally prefer the Mac platform; this is because it’s much easier to use and it has a better feel. I have used Macs since my college days and would never swap to a PC.
Read More