Site Health
What makes a successful website?
With more people than ever relying on the internet, it’s critically important for all businesses to have their online presence in order.
Read MoreAre Your Landing Pages Converting?
In today’s world, grabbing the attention of a potential customer is difficult, keeping them engaged and focused while on your website or landing pages is harder, and actually asking people to part with their information is near impossible… unless you convince them it is a good idea to do so. Below we are going to talk about three different ways in which we can increase the conversion rate on your website through your landing pages.
Read MoreTake Your Product Descriptions to the Next Level
Writing high-quality product descriptions may seem hard, but with the right guidance and knowledge, you can be marketing like a pro in no time! Our tips and tricks are all tried-and-tested methods, and this is your guarantee that they really work. By combining SEO-friendly content, lifestyle marketing, and a knack for removing buyer’s guilt, you’re able to become the product-describing, high-flying maestro or maestra you’ve always wanted to be. Throughout this blog, we’ll explore some of the best techniques you can use to transform your product descriptions. Let’s dive in!
Read MoreWhat Is Metadata and Why Does Your Site Need It?
Believe it or not, the key to great web design and copywriting isn’t only what you can see on the screen. While functionality and aesthetics are crucial to a good website, your content needs to be put in context for customers to find you. That’s where metadata comes in. To put it simply, metadata is…
Read MoreIs Your Website Performing?
Everyone knows that your website is like your online shop window. It is the first place potential clients see you, and can make a snap decision if they like you and whether they want to purchase products or services from you.
However, what you may not realise is that it is much more than your shop window or sales brochure. It is the front of your digital marketing strategy and helps to drive leads, as well as customer conversion and retention, into your business, so we need to ensure that it is performing to the best of its ability.
Read MoreWhy Your Site Needs Video and Audio Content
When it comes to online marketing, content is key. Your written copy will always be essential, but with video and audio content becoming ever more popular, you should have at least one of these to bolster your branding and marketing activities too.
Read MoreWhat is UX? User Experience explained.
Think about what you want when you search for products and services online. How do you find a site? Why do you favour some sites over others? What influences you to make a purchase?
Read MoreHow to Make Your Content SEO Friendly
Search Engine Optimisation (SEO) is an incredibly important tool to the modern-day Marketer, as it helps makes your content visible to people when searching individual words in search engines and make your content relevant to your audience’s questions. However, even the most experienced Marketer would struggle to fully explain how the Google algorithms function, but there are steps and tactics that have proven successful in seeing content climb the rankings. Here are some tips on how to make your content SEO friendly.
Read MoreIs Above the Fold Important Anymore?
Above the fold comes from the world of print. Newspapers, due to them being printed on large sheets of paper, were folded once they were delivered to new-stands. This meant that only the top half of the page would be visible to someone at first glance. To make it so that more people purchased the newspaper more attention-grabbing headlines were added to the top half. Obviously, websites don’t have a physical fold, the fold is considered anything that is visible immediately and doesn’t require scrolling to view. It is almost impossible to define a single point for a fold placement on a website. This is down to the location of the fold differing as visitors to the site will be accessing the website with devices that can have a vast number of combinations of screen size, resolutions and browser types.
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