Choosing the Right Influencer for Your Brand


Social media’s rise has given birth to a new generation of celebrity, each platform has their own set of prominent figures pulling in thousands of likes, views, shares, and followers with every post. Their rising popularity and influence has forced brands into action, making influencer marketing a staple in any strategy as one promotion has the potential to trump any of the content you could create. Though the advantages of influencer marketing are clear, it’s always important to extensively research the influencer you are choosing to partner with and that the partnership isn’t solely based on followers and likes.
Here are some of the things you should be considering when choosing a brand influencer.

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The Difference Between Branding and Marketing

Coffee, mobile, paper

It’s a common misconception that branding and marketing basically mean the same thing. Indeed, understanding the difference between branding and marketing is also the key to distinguishing your company from your competitors. Despite how some people use these terms, they’re not interchangeable, but completely different stages of your business strategy that happen to complement one another. Both are formative aspects of your company’s identity in the market, but branding comes before marketing for the simple reason that it’s about the personality you want to put across. This will affect everything you do, especially your marketing. In turn, your marketing may also help you evolve your brand over time. It’s all about finding the right balance between who you are and who your target audience is.

The simplest way to put it is branding activities determine what your marketing will say about you, while marketing activities are more focused on how you tell your customer about your brand.

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How to Create Evergreen Content

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A lot of us tend to create time-sensitive content in order to capitalise on whatever is topical or current at the time. In order to balance your content marketing strategy, it’s wise to incorporate more evergreen content into your schedule. Evergreen trees keep their leaves all year round and, as the name suggests, evergreen content is the stuff that gains traffic, links, and social media shares long after you first publish it.

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Six Punctuation Marks You’ve Never Heard of

person writing content

Even if they sometimes get missed, everyone knows about standard punctuation and where it should go in a sentence. From full stops and commas to apostrophes and ellipses, the breadth of punctuation we use is huge. However, we’ve unearthed some punctuation marks so niche that you probably didn’t know they even existed! As well as expanding your punctuation arsenal, we think that this list could be the key to clearer content in the future, so take a look now!

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17 Common Content Marketing Mistakes and How to Avoid Them

More and more businesses are learning the value having a great content marketing strategy to their brand. From blogs to social media posts, creating content is an ideal way to show your knowledge and authority within your industry. In turn, this will generate trust and generate leads and conversions.

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How to Find Your Brand’s Tone of Voice

brands tone of voice

Everyone has their own tone of voice. From birth, we hear the accents and turns of phrase that those around us use and we develop our own tone accordingly. It’s what makes your voice recognisable and distinctive from others.

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Why You Need to Follow Your Brand’s Competition

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Although no one knows your brand better than you, it never hurts to keep an eye on what your competitors are doing. From small businesses to major corporations, everyone can benefit from looking at what others in their industry are doing. As well as helping to distinguish your brand, keeping up-to-date with your competition may also provide inspiration and opportunities for your own activities.

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