Posts Tagged ‘Advice’
The Importance of Video Marketing
It has come as no surprise that video is now the most popular medium amongst marketers, a short visual showcasing your products and services will say more than words ever could. You should be considering video as an essential part of all your market strategies going forward, here is our guide to why video marketing is key to the success of your business.
Read MoreWhy Your Site Needs Video and Audio Content
When it comes to online marketing, content is key. Your written copy will always be essential, but with video and audio content becoming ever more popular, you should have at least one of these to bolster your branding and marketing activities too.
Read More8 Reasons to Consider Rebranding Your Business
Question: if you were starting your business today, would you keep your brand exactly as it is right now? If the answer is “no”, that’s a sure sign that you need to rebrand. Your brand covers everything about your business, from your name and logo to the copy that appears on your website and social…
Read MoreHow To Build A Culture Of Trust For Your Business
A while ago I attended an online marketing workshop with Pascal Fintoni (a business development coach specialising in online marketing training and mentoring) and thought I would share some of the main themes and ideas that came up.
Read MoreIs Social Media Stressing You Out?
For any small business owner who’s ever struggled to juggle five different social media accounts and reply to followers’ posts in a timely fashion, answering “Yes!” might seem like a no-brainer. However, the Pew Research Center decided to find out in a more scientific fashion by polling over 1,800 adult Internet users on their perceived stress levels—the degrees to which they felt their lives were, “overloaded, unpredictable and uncontrollable.” The results were surprising.
Read MoreUnderstanding Your Target Market in Depth
We all have our own writing style that we fall back on. But we often change it to accommodate the platform we’re using – adopting a chattier approach when desperately trying to condense our thoughts into 140 characters on Twitter, or beefing up our vocabulary to sound fancier when applying for a job. Adopting a particular style and tone also applies when it comes to attracting your ideal customer. However, this can only be achieved when you have successfully identified your target market. This is incredibly important, as understanding it in depth will ensure that you speak directly to your customer and get them on board.
Read MoreWhat is UX? User Experience explained.
Think about what you want when you search for products and services online. How do you find a site? Why do you favour some sites over others? What influences you to make a purchase?
Read MoreHow to Create Great Infographics
Infographics are an increasingly popular way to make complex subjects and information understandable to your customers. As a highly shareable visual format, it’s the perfect way to condense data about your business or your industry without dumbing it down or confusing customers.
Read MoreMethods to Increase Engagement on Your Instagram Stories
In the current social media climate, the most views and biggest audience reach doesn’t necessarily guarantee success.
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