Posts Tagged ‘Content’
What Is Metadata and Why Does Your Site Need It?
Believe it or not, the key to great web design and copywriting isn’t only what you can see on the screen. While functionality and aesthetics are crucial to a good website, your content needs to be put in context for customers to find you. That’s where metadata comes in. To put it simply, metadata is…
Read MoreWhy You Need to Audit Your Content
Part of a great content strategy is evaluating what you already have, rather than just charging forward onto the next thing. If you’re putting all this effort into building a repository of content, it’s important to explore and understand how that content is performing for you.
Read MoreSix Punctuation Marks You’ve Never Heard of
Even if they sometimes get missed, everyone knows about standard punctuation and where it should go in a sentence. From full stops and commas to apostrophes and ellipses, the breadth of punctuation we use is huge. However, we’ve unearthed some punctuation marks so niche that you probably didn’t know they even existed! As well as expanding your punctuation arsenal, we think that this list could be the key to clearer content in the future, so take a look now!
Read More17 Common Content Marketing Mistakes and How to Avoid Them
More and more businesses are learning the value having a great content marketing strategy to their brand. From blogs to social media posts, creating content is an ideal way to show your knowledge and authority within your industry. In turn, this will generate trust and generate leads and conversions.
Read More23 Top Tips to Help You Create Shareable Content
Virality and shareability are highly desirable factors in content marketing, but too often, companies put the cart before the horse and jump on gimmicks and trends rather than devising truly shareable content.
Read More7 Ways to Win at Content Marketing on a Tight Budget
Content marketing needn’t cost the Earth. It’s all well and good having a massive marketing budget to spend on creating content, but for small businesses and sole traders, that’s not always possible.
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