Posts Tagged ‘Lead Generation’
Is online marketing suitable for new businesses?
In this day and age, small businesses are able to thrive due to the many ways in which they’re able to get their small business out there. So, in a simple word, yes – online marketing is essential for promoting your newly found company. The UK is a smartphone society, and consumers often use portable devices to be able to find what they’re looking for while on the move.
Read MoreWhy all small businesses need a website
It’s obvious that a website built by experts is going to bring nothing but good to your small business and brand, but what exactly are the advantages of professional web design?
Read MoreGive a little, get a lot – how to boost your likes in seven short days!
We’ve all been there. You’ve spent hours going through tutorials filled with lots of boring buzz-words about things you don’t really understand – and all you want is more followers and page likes for your Facebook Business page.
It can be time-consuming trying to work out how to boost your page likes, and the reality is that it doesn’t need to be that hard.
You know your clients and customers, and you know what attracts people to your business – why not do a little giveaway and encourage people to share and engage with your page?
Read MoreWhy am I getting so little post engagement?
Facebook Business Pages have come a long way in a short space of time. When you cast your mind back to 2008 when we were just updating profile names pretending to be businesses, and now the business page itself acts as a browser-style site.
Whether you are a small, medium, large or global business you will notice fluctuations in your post performance.
Read MoreDrive more calls to your business in 2018
In today’s world people think that being online, being digital, is where your business needs to be. This is correct but you also cannot forget about the phone!
Today’s buyers are online, they are mobile, but they want to be able to get in touch with a business, quickly. And there is no quicker way to have a conversation than over a phone, so naturally it becomes an extension of their digital experience and should be a major part of a business’s strategy.
Read MoreIncrease engagement on your Facebook business page
A lot of people have noticed a dip in likes, shares and comments on their business pages in 2018. As much as this may be a little disheartening, it’s not the end of your social exposure.
Facebook has made a promise to its users to create a more personalised, family-friendly platform that prioritises posts from relatives, friends and loved ones. After all, who wants to be spammed with ads and never get to hear from the people who matter the most?
Read MoreStay in control of your businesses online presence
Any SEO (search engine optimisation) strategy can be separated in to two different, major sections:
On page SEO: This includes many aspects of data on your site including but not limited to: Page titles, page descriptions, URL extensions and on page content of your website.
Off page SEO: This includes the data that can be found on third party websites about you including company name, address, phone number and on page content i.e. business descriptions etc.
Read MorePerformance anxiety? Don’t search for your own advert!
But, WHY shouldn’t I look for my ad on Google? It’s MY advert.
As digital marketing specialists we often see similar patterns with our customers.
One of the biggest things we see with paid Google ads (PPC) is that clients want to search for their ad to see what it looks like, where it appears, which page it is on and to see the text used (and just to know that it’s on relevant search engines).
Read MoreWhen less is more; how to construct the perfect post (and save yourself some time)
It can be frustrating trying to work out how to construct the perfect post.
Finding the balance between what you want to tell people and telling them what they need to know can lead to overloading on text.
Ideally, all you need to have for the copy is a summary of the product you’re pushing and a short, punchy call to action. If it takes you longer than 5-10 seconds to skim over, then you’re probably going to lose the attention of your audience.
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