How to Grow Your Social Media Following

Having high-quality social media channels for your business is vital in 2019. More people than ever before are on social media and businesses that aren’t keeping up and missing out on all of the passing traffic. Facebook currently has more than two billion active users, followed by YouTube’s 1 billion, Instagram’s 800 million, and Twitter’s 317 million users. These are huge markets for you to explore, and throughout this blog, we’ll offer advice on capturing new customers and expanding your following.

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Is Your Social Media Marketing Scaring Customers Away?

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Ghouls, ghosts and goblins aren’t the only things scaring your customers this Halloween. A study of more than 1,000 Facebook, Twitter and Instagram users says your social media marketing could be frightening customers away, too. The survey asked social media users why they follow and unfollow brands on social media. Here’s what they found and the takeaway for your social media marketing. A whopping 86 percent of social media users choose to follow brands on social—and they’re not just in it for the promotions. About three-fourths say they start following brands simply because they’re interested in their products or services. However…

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How to Use Hashtags for Your Business

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Hashtags have become a vital tool in how a business markets themselves on social media, helping to increase your exposure and reach beyond your network. Hashtags are used like keywords, allowing users to search topics and engage in conversation. The engagement that hashtags create is incredibly important, with statistics showing tweets that include hashtags receive two times their typical engagement. However, hashtags require more work than sticking a number symbol in front of words. Research into keywords is important to make sure you choose ones that will best relate to your business and bring the desired success. Here are some ways to utilise hashtags to the advantage of your social media strategy.

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OK, How Do I Optimise My Content for Voice Search

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Voice searching has become more popular alongside exciting advances in the capabilities of speech-to-text technology. Programs are now able to recognise spoken search queries and return search results accordingly. It’s estimated that by 2020, half of all searches will be voice searches. It’s time to prepare for the next leap forward in SEO by creating content that is optimised for people who search using Alexa, Siri, or their digital personal assistant of choice.

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The Difference Between Branding and Marketing

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It’s a common misconception that branding and marketing basically mean the same thing. Indeed, understanding the difference between branding and marketing is also the key to distinguishing your company from your competitors. Despite how some people use these terms, they’re not interchangeable, but completely different stages of your business strategy that happen to complement one another. Both are formative aspects of your company’s identity in the market, but branding comes before marketing for the simple reason that it’s about the personality you want to put across. This will affect everything you do, especially your marketing. In turn, your marketing may also help you evolve your brand over time. It’s all about finding the right balance between who you are and who your target audience is.

The simplest way to put it is branding activities determine what your marketing will say about you, while marketing activities are more focused on how you tell your customer about your brand.

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How to Create Evergreen Content

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A lot of us tend to create time-sensitive content in order to capitalise on whatever is topical or current at the time. In order to balance your content marketing strategy, it’s wise to incorporate more evergreen content into your schedule. Evergreen trees keep their leaves all year round and, as the name suggests, evergreen content is the stuff that gains traffic, links, and social media shares long after you first publish it.

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Why You Need an Inbound Marketing Strategy

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Think about how your customers find you online. As users have become savvier about browsing, inbound marketing has become considerably more effective than outbound, or “traditional” marketing. It’s not very hard to see why outbound marketing has become less effective with online shoppers. With so many opportunities to engage online, there’s an ongoing paradox whereby traditional B2C marketing techniques feel more outmoded by their modernisation. Simply put, outbound marketing feels like a one-way conversation, in a digital age where your potential customers are looking for a more valuable experience.

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