How to Grow Your Social Media Following

Having high-quality social media channels for your business is vital in 2019. More people than ever before are on social media and businesses that aren’t keeping up and missing out on all of the passing traffic. Facebook currently has more than two billion active users, followed by YouTube’s 1 billion, Instagram’s 800 million, and Twitter’s 317 million users. These are huge markets for you to explore, and throughout this blog, we’ll offer advice on capturing new customers and expanding your following.

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Choosing the Right Influencer for Your Brand


Social media’s rise has given birth to a new generation of celebrity, each platform has their own set of prominent figures pulling in thousands of likes, views, shares, and followers with every post. Their rising popularity and influence has forced brands into action, making influencer marketing a staple in any strategy as one promotion has the potential to trump any of the content you could create. Though the advantages of influencer marketing are clear, it’s always important to extensively research the influencer you are choosing to partner with and that the partnership isn’t solely based on followers and likes.
Here are some of the things you should be considering when choosing a brand influencer.

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Is Your Social Media Marketing Scaring Customers Away?

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Ghouls, ghosts and goblins aren’t the only things scaring your customers this Halloween. A study of more than 1,000 Facebook, Twitter and Instagram users says your social media marketing could be frightening customers away, too. The survey asked social media users why they follow and unfollow brands on social media. Here’s what they found and the takeaway for your social media marketing. A whopping 86 percent of social media users choose to follow brands on social—and they’re not just in it for the promotions. About three-fourths say they start following brands simply because they’re interested in their products or services. However…

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How to Use Hashtags for Your Business

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Hashtags have become a vital tool in how a business markets themselves on social media, helping to increase your exposure and reach beyond your network. Hashtags are used like keywords, allowing users to search topics and engage in conversation. The engagement that hashtags create is incredibly important, with statistics showing tweets that include hashtags receive two times their typical engagement. However, hashtags require more work than sticking a number symbol in front of words. Research into keywords is important to make sure you choose ones that will best relate to your business and bring the desired success. Here are some ways to utilise hashtags to the advantage of your social media strategy.

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How to Give Instagram a Creative Boost


Instagram has evolved into much more than just a photo sharing platform. Boasting 500 million worldwide active users per day, the app is a marketing opportunity that can no longer be ignored by businesses.

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Social Media 101: Building a Social Media Ecosystem

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Businesses and brands love social media. In fact, a recent Pew study indicated that nearly 90% of marketers use social media for business. At the same time, many new small businesses are born every day. And trying to figure out where to begin with your social media marketing efforts these days can be quite overwhelming for many new business owners. No effort should begin without formulating a plan, taking into consideration your target markets and what you wish to accomplish (i.e. build awareness, foster loyalty, gather intelligence, drive traffic to your physical business or website, etc.). Based upon this, you can begin assembling your social media strategy. It is best to try focusing on one or two social networks initially, branching out as you become more comfortable with social media marketing.

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Harnessing the Power of Social Media for Your Business

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Gone are the days where social media was strictly for teenagers, MySpace, and sharing videos of cats (although the latter is still great and very important). Social media is now a global platform for pretty much anything, from sharing opinions and articles to finding employment and starting crowdfunders.

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Top 10 Social Media Trends in 2019

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Social media is constantly changing, it brings new trends and ideas which change the way we utilise platforms, how we advertise our businesses, and how we interact with our customers. The social media trends of 2019 are either already in place, growingly gradually, or set to get even bigger throughout the year. Here are 10 trends we expect to defy social media in 2019.

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