Posts Tagged ‘Social Media’

Having high-quality social media channels for your business is vital in 2019. More people than ever before are on social media and businesses that aren’t keeping up and missing out on all of the passing traffic. Facebook currently has more than two billion active users, followed by YouTube’s 1 billion, Instagram’s 800 million, and Twitter’s 317 million users. These are huge markets for you to explore, and throughout this blog, we’ll offer advice on capturing new customers and expanding your following.

Ghouls, ghosts and goblins aren’t the only things scaring your customers this Halloween. A study of more than 1,000 Facebook, Twitter and Instagram users says your social media marketing could be frightening customers away, too. The survey asked social media users why they follow and unfollow brands on social media. Here’s what they found and the takeaway for your social media marketing. A whopping 86 percent of social media users choose to follow brands on social—and they’re not just in it for the promotions. About three-fourths say they start following brands simply because they’re interested in their products or services. However…

Hashtags have become a vital tool in how a business markets themselves on social media, helping to increase your exposure and reach beyond your network. Hashtags are used like keywords, allowing users to search topics and engage in conversation. The engagement that hashtags create is incredibly important, with statistics showing tweets that include hashtags receive two times their typical engagement. However, hashtags require more work than sticking a number symbol in front of words. Research into keywords is important to make sure you choose ones that will best relate to your business and bring the desired success. Here are some ways to utilise hashtags to the advantage of your social media strategy.

Businesses and brands love social media. In fact, a recent Pew study indicated that nearly 90% of marketers use social media for business. At the same time, many new small businesses are born every day. And trying to figure out where to begin with your social media marketing efforts these days can be quite overwhelming for many new business owners. No effort should begin without formulating a plan, taking into consideration your target markets and what you wish to accomplish (i.e. build awareness, foster loyalty, gather intelligence, drive traffic to your physical business or website, etc.). Based upon this, you can begin assembling your social media strategy. It is best to try focusing on one or two social networks initially, branching out as you become more comfortable with social media marketing.

Gone are the days where social media was strictly for teenagers, MySpace, and sharing videos of cats (although the latter is still great and very important). Social media is now a global platform for pretty much anything, from sharing opinions and articles to finding employment and starting crowdfunders.

Social media is constantly changing, it brings new trends and ideas which change the way we utilise platforms, how we advertise our businesses, and how we interact with our customers. The social media trends of 2019 are either already in place, growingly gradually, or set to get even bigger throughout the year. Here are 10 trends we expect to defy social media in 2019.