Posts Tagged ‘Social Media’

Facebook, Twitter, LinkedIn, Pinterest, Instagram – there’s so many social media platforms out there, so how do you decide which ones are good for your business? In the digital age we’re living in, social media has the potential to dramatically increase the way your company performs. It also helps to build strong relationships with your consumers as you can effectively communicate with them at the click of a button. Before you start, it’s important for you to understand the difference between the various tools, and how each one helps to target your ideal market in a specific way.

It can be frustrating trying to work out how to construct the perfect post. Finding the balance between what you want to tell people and telling them what they need to know can lead to overloading on text.

Is your small business taking advantage of the benefits of social listening?

Social listening means paying attention to what people are saying online — about your business, your brand, your industry and more. Most of all, social listening helps give you a direct line into what your customers and prospective customers are thinking and feeling.

A recent survey took a closer look at why businesses use social listening and how it benefits them. Here’s what you need to know.

We’ve all been there. You’ve spent hours going through tutorials filled with lots of boring buzz-words about things you don’t really understand – and all you want is more followers and page likes for your Facebook Business page.

It can be time-consuming trying to work out how to boost your page likes, and the reality is that it doesn’t need to be that hard.

You know your clients and customers, and you know what attracts people to your business – why not do a little giveaway and encourage people to share and engage with your page?

Facebook Business Pages have come a long way in a short space of time. When you cast your mind back to 2008 when we were just updating profile names pretending to be businesses, and now the business page itself acts as a browser-style site.

Whether you are a small, medium, large or global business you will notice fluctuations in your post performance.

A lot of people have noticed a dip in likes, shares and comments on their business pages in 2018. As much as this may be a little disheartening, it’s not the end of your social exposure.

Facebook has made a promise to its users to create a more personalised, family-friendly platform that prioritises posts from relatives, friends and loved ones. After all, who wants to be spammed with ads and never get to hear from the people who matter the most?

But, WHY shouldn’t I look for my ad on Google? It’s MY advert.

As digital marketing specialists we often see similar patterns with our customers.

One of the biggest things we see with paid Google ads (PPC) is that clients want to search for their ad to see what it looks like, where it appears, which page it is on and to see the text used (and just to know that it’s on relevant search engines).