When less is more; how to construct the perfect post (and save yourself some time)

It can be frustrating trying to work out how to construct the perfect post.

Finding the balance between what you want to tell people and telling them what they need to know can lead to overloading on text.

Ideally, all you need to have for the copy is a summary of the product you’re pushing and a short, punchy call to action. If it takes you longer than 5-10 seconds to skim over, then you’re probably going to lose the attention of your audience.

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