Branding
23 Top Tips to Help You Create Shareable Content
Virality and shareability are highly desirable factors in content marketing, but too often, companies put the cart before the horse and jump on gimmicks and trends rather than devising truly shareable content.
Read More12 Reasons to Invest in Professional Logo Design
A logo is the main part of your branding, the first thing a potential customer notices about your business.
Read More8 Reasons to Consider Rebranding Your Business
Question: if you were starting your business today, would you keep your brand exactly as it is right now? If the answer is “no”, that’s a sure sign that you need to rebrand. Your brand covers everything about your business, from your name and logo to the copy that appears on your website and social…
Read MoreHow To Build A Culture Of Trust For Your Business
A while ago I attended an online marketing workshop with Pascal Fintoni (a business development coach specialising in online marketing training and mentoring) and thought I would share some of the main themes and ideas that came up.
Read MoreThe Psychology of Colour in Marketing and Branding
Two products exactly the same, but in different packaging. One person buys one product, another the other, just because the colours of the packaging were more appealing to the different people.
Read MoreHow to Create Great Infographics
Infographics are an increasingly popular way to make complex subjects and information understandable to your customers. As a highly shareable visual format, it’s the perfect way to condense data about your business or your industry without dumbing it down or confusing customers.
Read MoreKeys to building your brand recognition
For many small businesses, breaking into a competitive market is a major hurdle. Coming up against big-name competitors may be daunting, but remember, they were once exactly where you are now. Although there are many aspects involved in becoming a well-known and distinguished company, building your brand recognition will play a big part in your future success.
Read MoreThe power of imagery for your brand
A key element of any website is of course the layout and design of a website, it can mean the split second decision between connecting with a potential customer or losing them entirely.
Read MoreImportance of logos in business
Corporate logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colours and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colours and design choices in all other business marketing materials.
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