8 Reasons to Consider Rebranding Your Business


Question: if you were starting your business today, would you keep your brand exactly as it is right now? If the answer is “no”, that’s a sure sign that you need to rebrand. Your brand covers everything about your business, from your name and logo to the copy that appears on your website and social…

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How to Create Great Infographics

Women drinking coffee working on a laptop

Infographics are an increasingly popular way to make complex subjects and information understandable to your customers. As a highly shareable visual format, it’s the perfect way to condense data about your business or your industry without dumbing it down or confusing customers.

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Keys to building your brand recognition

For many small businesses, breaking into a competitive market is a major hurdle. Coming up against big-name competitors may be daunting, but remember, they were once exactly where you are now. Although there are many aspects involved in becoming a well-known and distinguished company, building your brand recognition will play a big part in your future success.

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Importance of logos in business

Corporate logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colours and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colours and design choices in all other business marketing materials.

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