Customer Acquisition
Benefits of Being on Instagram for Business
Boasting more than 800 million active users, Instagram has quickly become one of the most influential and powerful social media platforms that allows both everyday people and businesses to connect with their followers through posting photo-based content.
Read MoreIs Social Media Stressing You Out?
For any small business owner who’s ever struggled to juggle five different social media accounts and reply to followers’ posts in a timely fashion, answering “Yes!” might seem like a no-brainer. However, the Pew Research Center decided to find out in a more scientific fashion by polling over 1,800 adult Internet users on their perceived stress levels—the degrees to which they felt their lives were, “overloaded, unpredictable and uncontrollable.” The results were surprising.
Read More4 Simple Strategies to Help Your Facebook Advertising
Facebook has undoubtedly become one of the most powerful and cost effective marketing tools, but without a strategy a small business won’t get far. Here’s four incredible advertising strategies when advertising on Facebook.
Read More10 Steps To Getting Noticed By Search Engines
Think of the internet as the world’s biggest library – but instead of books, its shelves contain billions of individual web pages.
Read MoreUnderstanding Your Target Market in Depth
We all have our own writing style that we fall back on. But we often change it to accommodate the platform we’re using – adopting a chattier approach when desperately trying to condense our thoughts into 140 characters on Twitter, or beefing up our vocabulary to sound fancier when applying for a job. Adopting a particular style and tone also applies when it comes to attracting your ideal customer. However, this can only be achieved when you have successfully identified your target market. This is incredibly important, as understanding it in depth will ensure that you speak directly to your customer and get them on board.
Read MoreWays to Fight the Decline of Organic Reach on Social Media
Social media is a landscape that is everchanging, the way the platforms work is always updating which is to the detriment of businesses. Gaining organic reach is increasingly difficult, but still possible, if done right. Here are our ways to help fight the decline of organic reach on your social media accounts.
Read MoreMethods to Increase Engagement on Your Instagram Stories
In the current social media climate, the most views and biggest audience reach doesn’t necessarily guarantee success.
Read MoreDo’s and Don’ts of Content Marketing
At the heart of any digital marketing strategy is content, but many variables go into making sure that the content that you create is valuable, relevant, and consistent to attract your audience. Though content marketing is a field that is constantly changing, there are methods, strategies, and tools that each business should be using and also avoiding to ensure the success of your campaign. Here are the essential do’s and don’ts of content marketing.
Read MoreHow to Effectively Market Your Business on YouTube
YouTube is more than a home for funny cat videos. YouTube is the world’s second largest search engine with 1 billion users and 5 billion videos being watched every day. Despite these astronomical numbers, many businesses fail to consistently utilise YouTube as part of their digital marketing strategy. Video marketing is more important and influential than ever, that’s why it’s important to tap into YouTube to increase your businesses’ visibility and credibility. Here are some of the most effective ways to market your business on YouTube.
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