Customer Acquisition
Choosing Match Types – What Should You Do?
In this post we are going to share a small, little strategy secret. Before you ask, why are we sharing this?
Read More6 reasons why blogging is great for small businesses
A blog is an online platform where you’re able to create your own little space on the web. Whether you’re using it for business or personal posting, blogging is something to grab with both hands! It’s a powerful tool that enables your audience to find out more about your company, products, or services.
Read MoreIncrease your business’ visibility online with PPC
Stand out online with effective and professional marketing. PPC campaigns are a great way for you to jump above your competition on search engines. It’ll help you to be found in the most prominent places, and the potential return of investment knows no limits. More than 400m searches happen within the UK every day – take advantage of this and get your business recognised.
Read MoreSocial listening and how it can help your business
Is your small business taking advantage of the benefits of social listening?
Social listening means paying attention to what people are saying online — about your business, your brand, your industry and more. Most of all, social listening helps give you a direct line into what your customers and prospective customers are thinking and feeling.
A recent survey took a closer look at why businesses use social listening and how it benefits them. Here’s what you need to know.
Read More6 awesome productivity tools for small business owners
Time is money, which is why online productivity tools are a must for small business owners. When I think about where I spend a lot of time that’s not billable, it comes down to four areas:
Read MoreWhy are directory listings important?
73% of consumers lose trust in a brand when an online listing is incorrect. Directory listings can be an extremely powerful tool for building your business brand, your company profile and your website search engine optimisation (SEO) if you are a local business.
Read MoreWhy you need a marketing plan
Marketing plans aren’t just for the big businesses – every small business should have one, too. Here are some important reasons why taking the time and effort to develop a marketing plan, is a good idea for every small business owner.
Read MoreHow to write more effective marketing copy
There’s no doubt about it: good copy sells. The most effective marketing copy transforms uncertain readers into your best customers. When your copy reflects the quality of your product, consumers will take notice. That’s what makes the written content of your website one of the most important things to focus on.
So, how do you write marketing copy that converts curious readers into serious sales? The best copy follows a few important rules to keep content focused, clear, and appealing.
Read MoreBrand name bidding
When I was living in Amsterdam, I would often frequent a cocktail bar near my house. Lovely little place, amazing cocktails, great atmosphere and amazing staff. The purpose of the bar was that it was meant to portray a Prohibition Bar. So that meant no windows, no visible door to get in, no signs, no brand, no nothing. There was literally no way of finding this place if you didn’t know about it. The novelty of being inside this bar was mesmerising, there was nothing like it. I think on my first visit I asked someone why they didn’t have a sign or shop front and they said, and I quote; “they didn’t want to be found”. I was gobsmacked at this, what kind of business doesn’t want to be found I thought to myself.
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