Customer Acquisition
Keywords for your website
Small businesses are able to get the most out of their online space by effectively using keywords and SEO (Search Engine Optimisation). For your website to rank well, there should be certain criteria implemented throughout the copy and behind the scenes of your site. Search engines use formulas to analyse data – what you use determines how high up on the list you’ll be found.
Read MoreIs online marketing suitable for new businesses?
In this day and age, small businesses are able to thrive due to the many ways in which they’re able to get their small business out there. So, in a simple word, yes – online marketing is essential for promoting your newly found company. The UK is a smartphone society, and consumers often use portable devices to be able to find what they’re looking for while on the move.
Read MoreHow to get found online
How do consumers really find local businesses, from restaurants and retail stores to accountants and auto repair shops? I’ll give you a clue: It’s not by driving around looking at yard signs and billboards, fishing through the mailbox for direct mail postcards, or even flipping through the Yellow Pages. (Be real: When was the last time you actually opened a phone book?) Here’s how prospects look for local businesses today — and how you can ensure you get found online.
Read MoreThe 5 online marketing acronyms you need to know
Starting online advertising or marketing as a small business can be extremely confusing and disheartening with all the online marketing acronyms. From CPC to ROAS, marketing acronyms are everywhere. You know that being online is a great way to reach new customers but how do you cut through all the clutter and confusion?
Well below we have set out what we believe are the five online marketing acronyms you need to know – and why they matter.
Read MoreSmall Biz Tip: Why an online video with animals is more likely to go viral
Do you sometimes feel like the Internet is 90 percent cat videos? There’s a reason for that—people love animals, so much so that if you want your business’s online video to go viral on social media, you should consider using cats (or dogs or other animals) in it.
Read MoreInfographic: The top 3 ways to get more customers
Did you know that 66% of small business owners truly believe having an online presence will help them grow revenue and attract more customers… but only 54% are confident that their online marketing is actually doing the job it’s supposed to?
Read MoreGive a little, get a lot – how to boost your likes in seven short days!
We’ve all been there. You’ve spent hours going through tutorials filled with lots of boring buzz-words about things you don’t really understand – and all you want is more followers and page likes for your Facebook Business page.
It can be time-consuming trying to work out how to boost your page likes, and the reality is that it doesn’t need to be that hard.
You know your clients and customers, and you know what attracts people to your business – why not do a little giveaway and encourage people to share and engage with your page?
Read MoreWhy am I getting so little post engagement?
Facebook Business Pages have come a long way in a short space of time. When you cast your mind back to 2008 when we were just updating profile names pretending to be businesses, and now the business page itself acts as a browser-style site.
Whether you are a small, medium, large or global business you will notice fluctuations in your post performance.
Read MoreDrive more calls to your business in 2018
In today’s world people think that being online, being digital, is where your business needs to be. This is correct but you also cannot forget about the phone!
Today’s buyers are online, they are mobile, but they want to be able to get in touch with a business, quickly. And there is no quicker way to have a conversation than over a phone, so naturally it becomes an extension of their digital experience and should be a major part of a business’s strategy.
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