Site Health

“Great Web Design without functionality, is like a sports car with no engine” – Paul Cookson

We’re now living in a digital world, where literally everything is readily available at our fingertips. You can order your weekly shop on the commute home from work, catch up with your emails and have your finger on the pulse of world news, with a device that can fit neatly in your pocket.

The digital age has rocketed since the days of dial up internet. Not only has it transformed our day to day habits from counting our steps and monitoring our health, to late night spending sprees and catching up with friends all over the globe.

Following an update from Google in January 2018, they have now rolled out for all users – The Speed Update.

The Speed Update is where Google are now using page speed on mobile devices to rank websites.

As of the 9th July this update was released by Google.

As technology improves, we have become less patient. Today, we expect to find the information we’re looking for in seconds. We want websites to load quickly, regardless of which device we’re using, and if they don’t, we will leave.

Just how impatient are we? According to Kissmetrics, 47% of consumers expect a webpage to load in 2 seconds or less and 53% of people will abandon a website that takes more than 3 seconds to load. So, if your website is too slow, it’s costing you money.

When you increase website speed on your site, not only does it allow for a good customer experience, it can also increase engagement and conversions on your website.