Posts Tagged ‘Branding’
How to Create Great Infographics
Infographics are an increasingly popular way to make complex subjects and information understandable to your customers. As a highly shareable visual format, it’s the perfect way to condense data about your business or your industry without dumbing it down or confusing customers.
Read More9 Ways to Make the Most of Your Customer Reviews
It’s easier than ever to let the internet know what we think of our best and worst experiences with a business. This means that customer testimonials, whether good or bad, can be a powerful tool in your marketing strategy.
Read MoreKeys to building your brand recognition
For many small businesses, breaking into a competitive market is a major hurdle. Coming up against big-name competitors may be daunting, but remember, they were once exactly where you are now. Although there are many aspects involved in becoming a well-known and distinguished company, building your brand recognition will play a big part in your future success.
Read MoreThe power of imagery for your brand
A key element of any website is of course the layout and design of a website, it can mean the split second decision between connecting with a potential customer or losing them entirely.
Read MoreImportance of logos in business
Corporate logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colours and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials; they also provide an anchor point for the various fonts, colours and design choices in all other business marketing materials.
Read MoreLitho print and printing plates
When I first started my career in graphic design after leaving college in 2003, my first role was with a small printers based in Newcastle upon Tyne at a town called Byker. It was here I first started using and creating printing plates. Printing plates back then were mainly created using the old plastic film (like used in old cameras before digital became popular) it was not an easy process:
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