Posts Tagged ‘Lead Generation’
Social Influence: 6 Ways to Increase Yours
Want to boost your influence on social media sites and in marketing in general? Social influence can make a huge difference on the effectiveness of your marketing campaigns and thus your sales.
Read More42 Great Blog Post Ideas for Your Small Business
Everybody loves a good blog. That said, it’s hard work to keep a good blog going. It requires a lot of work and creativity to post diverse and interesting content on a regular basis and it’s easy to run out of ideas.
Read More4 Simple Strategies to Help Your Facebook Advertising
Facebook has undoubtedly become one of the most powerful and cost effective marketing tools, but without a strategy a small business won’t get far. Here’s four incredible advertising strategies when advertising on Facebook.
Read More10 Steps To Getting Noticed By Search Engines
Think of the internet as the world’s biggest library – but instead of books, its shelves contain billions of individual web pages.
Read MoreUnderstanding Your Target Market in Depth
We all have our own writing style that we fall back on. But we often change it to accommodate the platform we’re using – adopting a chattier approach when desperately trying to condense our thoughts into 140 characters on Twitter, or beefing up our vocabulary to sound fancier when applying for a job. Adopting a particular style and tone also applies when it comes to attracting your ideal customer. However, this can only be achieved when you have successfully identified your target market. This is incredibly important, as understanding it in depth will ensure that you speak directly to your customer and get them on board.
Read MoreDo’s and Don’ts of Content Marketing
At the heart of any digital marketing strategy is content, but many variables go into making sure that the content that you create is valuable, relevant, and consistent to attract your audience. Though content marketing is a field that is constantly changing, there are methods, strategies, and tools that each business should be using and also avoiding to ensure the success of your campaign. Here are the essential do’s and don’ts of content marketing.
Read MoreHow to Effectively Market Your Business on YouTube
YouTube is more than a home for funny cat videos. YouTube is the world’s second largest search engine with 1 billion users and 5 billion videos being watched every day. Despite these astronomical numbers, many businesses fail to consistently utilise YouTube as part of their digital marketing strategy. Video marketing is more important and influential than ever, that’s why it’s important to tap into YouTube to increase your businesses’ visibility and credibility. Here are some of the most effective ways to market your business on YouTube.
Read MoreThink Your Local Business Doesn’t Need a Website? Think Again!
As long as you don’t want to inform your customers, have a uniform brand, or stand out in the marketplace, you don’t need a website.
Read MoreSocial Influence: 6 Ways to Increase Yours
Want to boost your influence on social media sites and in marketing in general? Social influence can make a huge difference on the effectiveness of your marketing campaigns and thus your sales. First, let’s look at what social influence is. From the perspective of a psychologist, social influence is how individual thoughts, actions and feelings are influenced by social groups. There are five different types of social influence: peer pressure, obedience, leadership, conformity and persuasion. When it comes to social influence online, it’s about making a positive impact on a lot of people. When you have social influence on Twitter, Instagram, LinkedIn, or Pinterest, people trust you and listen very carefully to what you have to say. That’s pretty powerful stuff. Here are six ways to increase your social influence:
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