Posts Tagged ‘Marketing’
Why Your Site Needs Video and Audio Content
When it comes to online marketing, content is key. Your written copy will always be essential, but with video and audio content becoming ever more popular, you should have at least one of these to bolster your branding and marketing activities too.
Read MoreHow To Build A Culture Of Trust For Your Business
A while ago I attended an online marketing workshop with Pascal Fintoni (a business development coach specialising in online marketing training and mentoring) and thought I would share some of the main themes and ideas that came up.
Read MoreWays to Fight the Decline of Organic Reach on Social Media
Social media is a landscape that is everchanging, the way the platforms work is always updating which is to the detriment of businesses. Gaining organic reach is increasingly difficult, but still possible, if done right. Here are our ways to help fight the decline of organic reach on your social media accounts.
Read MoreDo’s and Don’ts of Content Marketing
At the heart of any digital marketing strategy is content, but many variables go into making sure that the content that you create is valuable, relevant, and consistent to attract your audience. Though content marketing is a field that is constantly changing, there are methods, strategies, and tools that each business should be using and also avoiding to ensure the success of your campaign. Here are the essential do’s and don’ts of content marketing.
Read MoreHow to Effectively Market Your Business on YouTube
YouTube is more than a home for funny cat videos. YouTube is the world’s second largest search engine with 1 billion users and 5 billion videos being watched every day. Despite these astronomical numbers, many businesses fail to consistently utilise YouTube as part of their digital marketing strategy. Video marketing is more important and influential than ever, that’s why it’s important to tap into YouTube to increase your businesses’ visibility and credibility. Here are some of the most effective ways to market your business on YouTube.
Read MoreHow Could Voice Search Change the Way We’re Found Online?
“Alexa, order a new spatula.” “Siri, what time is it in Brazil?” “Bixby, when does the new season of Game of Thrones air?” Voice commands and questions are now commonplace in homes around the world, and this could have a huge impact on the way that sites are ranked. According to General Voice Statistics, more than 50% of all searches will be voice searches by 2020. Whether they’re asking a question that you can answer or are enquiring about a household problem, your website can still be the first that they see. Check out this blog to see what we suggest to customers looking to get ahead in the SEO game.
Read More12 Reasons Why The North East Is Going Places
Contrary to popular belief the North East is great for more than just two reasons (Middlesbrough FC & the Parmo!) business is booming. With the fastest rate of company growth in the UK outside of London, (10.78%, 2014-2015) North East businesses continue to grow at an accelerated rate. Here’s 12 reasons why you should be proud of living and working in the North East:
Read MoreHow to Make Your Business More Authentic Online
The authenticity that your business exudes is the difference between people visiting your site for a business transaction and loyal customers starting to form a relationship with you.
Read MoreHow important is Google My Business for local SEO?
A question we keep getting asked a lot at the minute is what is Google My Business and why do I need it?
Read More