How to Make Your Content SEO Friendly

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Search Engine Optimisation (SEO) is an incredibly important tool to the modern-day Marketer, as it helps makes your content visible to people when searching individual words in search engines and make your content relevant to your audience’s questions. However, even the most experienced Marketer would struggle to fully explain how the Google algorithms function, but there are steps and tactics that have proven successful in seeing content climb the rankings. Here are some tips on how to make your content SEO friendly.

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How SEO Has Changed as the Web Has Developed

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In 1989, Tim Bernes-Lee created the first iteration of the World Wide Web. This was then developed by scientists in Geneva, Switzerland, and eventually released it to the public in August 1991. This was closely followed by the first search engine as we know them, called Veronica. This was launched in 1992 and was quickly followed by the first web browser in 1993, called Mosaic. The browser developed by a team at the National Center for Supercomputing Applications in Illinois. Google, Yahoo, and Bing came along later, and the need for SEO started to grow. Throughout this blog, we’ll explore how SEO has changed and how you can change as a business to keep up.

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Why are directory listings important?

73% of consumers lose trust in a brand when an online listing is incorrect. Directory listings can be an extremely powerful tool for building your business brand, your company profile and your website search engine optimisation (SEO) if you are a local business.

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Keywords for your website

Small businesses are able to get the most out of their online space by effectively using keywords and SEO (Search Engine Optimisation). For your website to rank well, there should be certain criteria implemented throughout the copy and behind the scenes of your site. Search engines use formulas to analyse data – what you use determines how high up on the list you’ll be found.

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Infographic: The top 3 ways to get more customers

Did you know that 66% of small business owners truly believe having an online presence will help them grow revenue and attract more customers… but only 54% are confident that their online marketing is actually doing the job it’s supposed to?

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Stay in control of your businesses online presence

Any SEO (search engine optimisation) strategy can be separated in to two different, major sections:

On page SEO: This includes many aspects of data on your site including but not limited to: Page titles, page descriptions, URL extensions and on page content of your website.

Off page SEO: This includes the data that can be found on third party websites about you including company name, address, phone number and on page content i.e. business descriptions etc.

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