Are Your Landing Pages Converting?

working together

In today’s world, grabbing the attention of a potential customer is difficult, keeping them engaged and focused while on your website or landing pages is harder, and actually asking people to part with their information is near impossible… unless you convince them it is a good idea to do so. Below we are going to talk about three different ways in which we can increase the conversion rate on your website through your landing pages.

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The Impact of Colour in Web Design


Colour Psychology. The colours that are used on a website are totally dependent on what colours you are wanting to help brand your company. It is important to note that colours can affect people both consciously and unconsciously, in terms of how the colours make the person feel about the website. For reference, the image below shows a colour chart with the perceived feelings that come from certain colours:

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Take Your Product Descriptions to the Next Level

Laptop and mobile

Writing high-quality product descriptions may seem hard, but with the right guidance and knowledge, you can be marketing like a pro in no time! Our tips and tricks are all tried-and-tested methods, and this is your guarantee that they really work. By combining SEO-friendly content, lifestyle marketing, and a knack for removing buyer’s guilt, you’re able to become the product-describing, high-flying maestro or maestra you’ve always wanted to be. Throughout this blog, we’ll explore some of the best techniques you can use to transform your product descriptions. Let’s dive in!

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What Is Metadata and Why Does Your Site Need It?


Believe it or not, the key to great web design and copywriting isn’t only what you can see on the screen. While functionality and aesthetics are crucial to a good website, your content needs to be put in context for customers to find you. That’s where metadata comes in. To put it simply, metadata is…

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Tips for driving traffic to your corporate website

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a businesses wish list? More traffic to their website. There are many ways you can increase traffic on your website, here are a few:

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Why Should You Invest in a Professional Website?

Man in workshop on a tablet

We’ve all seen the adverts on YouTube and Facebook for building your website. They all say “it’s simple to get online with *company name*” or “design your ideal website today”, sometimes backed up by people that have done the same. While the idea of building your website from the ground up may be fanciful, you’re unlikely to garner the same results as someone that invests in professional services. Throughout this blog, we’ll discuss why investment in a professional website can improve your business image online, help your appearance in SERPs, and give you more time to do what you do best; run your business.

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