How to Make Your Content SEO Friendly

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Search Engine Optimisation (SEO) is an incredibly important tool to the modern-day Marketer, as it helps makes your content visible to people when searching individual words in search engines and make your content relevant to your audience’s questions. However, even the most experienced Marketer would struggle to fully explain how the Google algorithms function, but there are steps and tactics that have proven successful in seeing content climb the rankings. Here are some tips on how to make your content SEO friendly.

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Is Above the Fold Important Anymore?

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Above the fold comes from the world of print. Newspapers, due to them being printed on large sheets of paper, were folded once they were delivered to new-stands. This meant that only the top half of the page would be visible to someone at first glance. To make it so that more people purchased the newspaper more attention-grabbing headlines were added to the top half. Obviously, websites don’t have a physical fold, the fold is considered anything that is visible immediately and doesn’t require scrolling to view. It is almost impossible to define a single point for a fold placement on a website. This is down to the location of the fold differing as visitors to the site will be accessing the website with devices that can have a vast number of combinations of screen size, resolutions and browser types.

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What’s The Big Deal About Z-Index?

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Z-index in the most basic term is a CSS property that orders the layers that make up your websites page. The problem with z-index is that very few people understand how it really works and some have never even heard of the property. As the web is progressing at an astounding rate websites are becoming more and more complex in appearance as elements are being overlapped, floated and layered to give more eye catching and appealing designs.

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4 Email Alert Buttons to Add to Your eCommerce Website

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Competition for eCommerce shoppers will be more heated than ever this upcoming holiday season. One way to get customers to buy from your eCommerce website is by adding email alert buttons. Email alert buttons typically display near the “Add to Cart” button on a product page. They can be used to alert customers to changes in price, new stock, or other changes to a product or its availability. Email alert buttons are becoming more important for retailers because eCommerce customers are becoming more sophisticated about online shopping. Here are four email alert buttons you may want to consider offering, and why.

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Alternative Domain Extensions: What to Do When .com Is Taken

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If you’ve tried to register a domain name for a business or product recently, you know how competitive it can be. There’s nothing more frustrating than coming up with the perfect name for your new business, only to find that the business name isn’t available as a domain because somebody else got there first. Trying a variation on your name can work, but sometimes even the variations you want aren’t available. What can you do?

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