Posts Tagged ‘Marketing’
Social Media 101: Building a Social Media Ecosystem
Businesses and brands love social media. In fact, a recent Pew study indicated that nearly 90% of marketers use social media for business. At the same time, many new small businesses are born every day. And trying to figure out where to begin with your social media marketing efforts these days can be quite overwhelming for many new business owners. No effort should begin without formulating a plan, taking into consideration your target markets and what you wish to accomplish (i.e. build awareness, foster loyalty, gather intelligence, drive traffic to your physical business or website, etc.). Based upon this, you can begin assembling your social media strategy. It is best to try focusing on one or two social networks initially, branching out as you become more comfortable with social media marketing.
Read MoreWhy You Need A Local Content Marketing Strategy
Whenever you produce content for online marketing purposes, you should have one question in mind – where are your customers? After all, the internet is a global platform, accessed by users all around the world.
Read MoreHow to Find Your Brand’s Tone of Voice
Everyone has their own tone of voice. From birth, we hear the accents and turns of phrase that those around us use and we develop our own tone accordingly. It’s what makes your voice recognisable and distinctive from others.
Read MoreLess Is More: Writing Persuasive Copy That Keeps Readers Engaged
You may think it doesn’t cost people anything to browse your website. In reality, it costs them the most valuable of commodities: their time. Here are some tips for writing persuasive copy that delivers your message without losing the interest of your audience.
Read MoreCondense Your Content for Customer Comfort
In an age where people want skimmable, easy-to-read content, you can’t really get away with providing reams of information.
Read MoreSell to People Who Already See It Your Way
When marketing your product or service, it’s tempting to opt for the hard sell. By assuming your customer has no affinity for your product, you’re likely to form a more effective argument in support of it. Plus, you’ll show those unfamiliar with your product what it’s all about. Right? Wrong. In marketing, it’s best to accept that someone who isn’t interested in your product never will be. If that sounds like admitting defeat, think again. Your goal isn’t to convince consumers who usually overlook or dislike your products. Your mission is to align your marketing copy for consumers who already like what you have to offer.
Read More12 Things Every Blog Post Should Contain
Your blog should reflect your voice. Whether you’re writing for an employer or for your own business, your voice is what makes your content stand out.
Read MoreWhy Sole Traders Need a Business Brand Too
If you’re a sole trader, you may feel as if branding is for large companies and corporations. But your brand is closely linked to your reputation so even if you don’t think you need one, you really do.
Read MoreThe Importance of Grammatically Correct Website Content
The trust between a business and its customers is crucial. There is no way around it; if a customer does not trust your company to deliver an effective service or produce a durable, quality product, they will look elsewhere.
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